Marketing, Advertising & Digital Media

MARKETING, ADVERTISING & DIGITAL MEDIA

Powering Campaigns with Confidence.

Agencies, publishers, media platforms and content creators must deliver bold, innovative campaigns that resonate with consumers — all while navigating complex rules around advertising, data, and intellectual property. In this high-stakes environment, missteps can jeopardize client trust and brand reputation, making legal guidance essential to moving ideas forward with confidence.

OGC Marketing Media
CHALLENGES

Common Industry Pressures

Negotiating and enforcing contracts for influencers, sponsorships, and media buys.

Protecting and licensing creative content and intellectual property.

Complying with FTC rules on advertising, promotions, and endorsements.

Managing data use and privacy in targeted and digital advertising.

Adapting to stricter oversight of “dark patterns” by U.S. and EU regulators.

Addressing IP and disclosure risks tied to generative AI in campaigns.

Navigating cross-border advertising laws and multi-jurisdiction compliance.

Balancing brand innovation with increasing regulatory and reputational risk.

THE SOLUTION

Where OGC Comes In

With OGC, you gain a legal partner who understands both the creative demands and the regulatory scrutiny shaping today’s media landscape. Our attorneys — many of whom have served in senior in-house and industry-facing roles — embed seamlessly with your team to provide practical, business-minded counsel that keeps work.

We negotiate deals, safeguard IP, and help navigate evolving advertising, data, and platform rules — to help campaigns launch on time and without  unnecessary roadblocks.

RESOURCES

Insights In Action

YOUR PARTNER

Outside GC.
Inside Advantage.

Business-minded counsel, delivered with an in-house perspective.

Outside GC Logo
501 Boylston Street,
10th Floor Boston, MA 02116

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