Launching a new product is a team effort — design and engineering build it, marketing and sales bring it to market, finance structures pricing and revenue, and operations support rollout and scale. Legal teams often enter later in the process, helping ensure compliance and protect the company’s interests as launch approaches.
Online product launches are particularly susceptible to this challenge.
Digital products evolve quickly, rely on third-party technologies, and frequently build on existing online experiences. Decisions made early in development — such as introducing new data uses, adding AI-driven features, relying on third-party or open-source components, expanding into new markets, or launching new pricing and subscription models — can often carry downstream legal and compliance consequences if not addressed early.
With the right guidance, however, teams may be able to surface these issues sooner and keep launches moving. To support that goal, OGC’s Technology Transactions & Digital Media team has developed an online product launch checklist designed to help teams identify potential areas of concern and engage legal and compliance teams early — when solutions are easier to implement and far less likely to slow momentum.
Click here for a downloadable version of our checklist.
Ultimately, the goal is simple: help teams launch smarter and faster.
By surfacing legal and commercial risks early, aligning product and data practices with regulatory expectations, reducing internal approval friction, and clarifying ownership across teams, organizations may be able to avoid last-minute surprises that slow momentum. Just as importantly, establishing clear processes and post-launch monitoring may help ensure products remain compliant as they evolve, supporting scalable growth across products and markets long after launch day.
Cara Maggioni is a Partner at OGC, where she focuses on online content, e-commerce, advertising, and technology services matters. She regularly structures and negotiates complex commercial and licensing transactions and develops practical in-house guidance and template agreements that help technology-driven companies launch and scale products with confidence.