Retail, Marketing & Social Media

Partnering with Industry Leaders.

From influencer deals to global supply chain matters and brand partnerships, we help retail and consumer product companies protect and promote their brands — balancing creativity, compliance, and commercial impact.

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HOW WE CAN HELP

Core Services

Our Retail, Marketing & Social Media group advises retail and consumer product companies on promoting and protecting their brands, optimizing commercial relationships, and managing risks — all while supporting the business teams who are driving growth in an evolving, highly regulated, and technology-driven marketplace.

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Marketing & Social Media
- Influencer programs
- Campaign review and compliance (FTC, state laws)
- Endorsements and integrations
- Co-branding initiatives
- Sweepstakes, contests and promotional campaigns
Commercial Transactions
- Buy Now, Pay Later agreements
- Influencer and talent agreements
- Licensing, sponsorship, and merchandising agreements
- Supplier and vendor contracts
- Purchasing and production agreements
- Supply chain, distribution, sales, and manufacturing agreements
Branding & Product Launch
- Brand launches and rebrands
- Sponsorships and promotional partnerships
- Contests and sweepstakes
- Consumer protection compliance
- Franchise and distribution agreements
Strategic General Counsel
- Advising C-Suite leaders
- Serving as divisional or business unit GCs
- Managing litigation and dispute resolution
- Aligning legal strategy with business goals
- Providing training for in-house legal teams (e.g., compliance; commercial contract negotiation)