Bradford Auerbach brings more than three decades of experience at the intersection of media, technology, and intellectual property, advising clients on some of the industry’s most innovative and commercially significant transactions. Having represented content owners, distributors, technology companies and platforms (mobile, cable, satellite, hardware, software), Brad offers a rare perspective shaped by experience on virtually every side of the deal-making table.

Over the course of his career, Brad has structured groundbreaking transactions involving many of the world’s most recognizable rights holders and brands, including the NFL, NBA, NHL, HBO, MTV, Live Nation, Marvel Entertainment, the International Olympic Committee, the English Premier League, the Screen Actors Guild, major Hollywood studios, leading record labels, ESPN, Sesame Workshop, The Smithsonian Institution, National Geographic, and Getty Images.

Brad’s clients at OGC include organizations spanning sports, media, entertainment, and technology, including the Portland Thorns, Portland Fire, Vox Media, and Sly and the Family Stone.

Prior to joining Outside GC, Brad held senior legal and business leadership roles across the media and technology industries, managing the full span of commercial and transactional legal work on behalf of growing corporations.

At Hewlett Packard Enterprise, Brad led business development efforts within the media and entertainment sector; and in an earlier role, he oversaw the company’s Strategic Account Management, negotiating the licensing of its impressive portfolio of world class, on-demand printing rights. He also helped pioneer the entertainment industry’s first DVD manufacture-on-demand agreement with major Hollywood studios while at Hewlett-Packard.

As Senior Legal Counsel at Qualcomm, he negotiated the industry’s first syndicated television licensing arrangements for mobile devices and later became an inventor on a Qualcomm patent relating to mobile media technology.

Earlier roles include General Counsel for Philips Media (a division of Royal Philips Electronics, Netherlands); Head Counsel, Business Affairs for Astro/MEASAT (Malaysia), Southeast Asia’s leading direct broadcast satellite operator; and lead attorney of Business Affairs for Programming at Starz/Encore, where he structured the pay television industry’s largest Hollywood studio output deal, and the first to include SVOD (Subscription Video On Demand) rights, which is now the ubiquitous business model for Netflix, Amazon Prime, Spotify, Disney+ and myriad others. Brad started his entertainment media career with Walt Disney Studios Home Entertainment, where he handled business affairs for the industry’s leading home video company, including Disney’s first copy protection deal and Disney’s first Pay Per Transaction deal.

In addition to his in-house experience, Brad has been deeply involved in the evolution of the media and entertainment industries as a founder, executive, advisor, and industry leader. He co-founded Epic Rights, where he led merchandising and branding initiatives for top tier artists including John Lennon, KISS, AC/DC, Aerosmith, and Woodstock, and served as Managing Director of Rock Paper Photo, the pre-eminent online gallery of rock and roll photography, founded by Guy Oseary(manager of Madonna and U2).

Brad also played a founding role in several industry organizations that shaped the future of digital entertainment, including the Digital Entertainment Group, the industry-wide consortium that was the primary catalyst for the launch and spectacular success of the DVD format; the Electronic Software Association, which established the E3 video game conference and serves the business interests of companies that publish video and computer games. and the DVD-Audio Council. He also consulted to a select group of cutting edge clients, including Warner Music Group, Playboy and the Getty Museum.

A prolific writer and speaker, Brad has published dozens of articles on media, technology, and intellectual property topics (including his Law Review article, Biotechnology Patent Law, in Britain and the United States), and regularly speaks at conferences around the world. Brad was an adjunct professor at the University of California, San Diego for three senior seminar classes he created, and also taught for a decade in the School of Global Policy and Strategy relating to media, technology and the law. He wrote and teaches courses on entertainment law and international business transactions at Colleges of Law in Santa Barbara and teaches classes in Berklee College of Music’s online Business Masters program.

Outside of his legal practice, Brad serves on his town’s Public Art Council. His two daughters have graduated college, which leaves more time for him and his wife to travel, attend concerts and play golf.