Sports, Entertainment & Media
Dealmakers With an In-House Mindset.
Practical insight into how rights, content, talent, and distribution deals come together in real business environments.
Core Services
We advise on complex media rights and distribution agreements, sponsorships, talent deals, licensing arrangements, and production contracts, as well as on the operational challenges facing modern sports, entertainment and media organizations. We excel at uncovering obstacles, balancing competing priorities, and crafting creative, win-win solutions that keep deals moving forward.
Commercial Deal Structuring & Negotiation
We develop, structure, and negotiate a wide range of complex commercial agreements—including media rights, digital distribution, production, talent, sponsorship, licensing, marketing, and consumer products deals. Our attorneys bring decades of experience from the NBA, NFL, HBO, Disney, and leading media companies, enabling us to execute high-stakes negotiations efficiently and effectively.
Rights Management & Content Partnerships
We advise clients on the acquisition, licensing, and protection of rights across television, streaming, and digital platforms. This includes live game telecast agreements, network affiliation arrangements, international and domestic content distribution, and multi-party collaborations involving major rights holders.
Talent, Sponsorship & Event Agreements
Our team handles talent negotiations, endorsement and NIL arrangements, sponsorship deals, live-event agreements, and related commercial relationships—ensuring clarity, enforceability, and long-term value for all parties.
Strategic Counsel to Senior Leadership
Our attorneys regularly serve as trusted advisors to C-suite executives, providing guidance on business strategy, deal prioritization, operational considerations, and organizational growth. We function as embedded members of the client’s leadership or legal team, bringing practical judgment informed by in-house experience.
General Counsel & Business Affairs Support
For clients seeking ongoing or fractional support, we serve as divisional or business-unit GCs—managing commercial relationships, resolving disputes, overseeing outside counsel, coordinating with finance and corporate communications teams, and helping organizations stay aligned around their core business objectives.
Meet The Sports, Entertainment & Media Team
Our attorneys have led major commercial negotiations on behalf of leagues, teams, networks, distributors, production companies, and emerging digital platforms. Whether serving as outside counsel, embedded divisional GC, or strategic advisor to the C-Suite, we help clients navigate risk, unlock opportunity, and close high-visibility deals with confidence.
Bradford C. Auerbach
Practice Group Leader
Why Clients Choose OGC
“Our attorney is a tremendous resource for our teams, the Portland Thorns and Portland Fire. His deep expertise and understanding of the sports & entertainment landscape — combined with his thoughtfulness and responsiveness — make him a highly trusted partner. His unique ability to simplify complex issues and guide all parties toward mutually beneficial resolutions has helped our business move quickly and build strong partnerships.”
“Our OGC is an outstanding strategic partner who has helped us navigate complex legal challenges with clarity and confidence. He consistently brings creative, practical solutions to the table that protect our brand while supporting broader business goals, and has a rare ability to balance strong legal safeguards with flexible, commercially viable terms. His thoughtful, collaborative approach helps us move faster, reduce risk, and structure agreements built to work over the long term.”
Insights In Action
Sports Sponsorship Agreement Considerations
Sports Sponsorship Agreement Considerations https://outsidegc.com/wp-content/uploads/2026/01/OGC-Blog-Images-600x320-c-default.webp 600 320 ValUpqode https://secure.gravatar.com/avatar/70f75c56da1e1c1410f23a9bfd7fe63052e789f7642caffef985fa2c8aef938c?s=96&d=mm&r=g
What is a Letter of Direction?
What is a Letter of Direction? https://outsidegc.com/wp-content/uploads/2024/12/Mixing-sounds-607928450_1258x838-copy.jpeg 1254 836 Lynn Kuzneski https://secure.gravatar.com/avatar/e7450be31e0ae50d63cc6a150e032104cef3e205800828abf74ee542ed996001?s=96&d=mm&r=g
Trailblazing Tennessee Legislation – the ELVIS Act
Trailblazing Tennessee Legislation – the ELVIS Act https://outsidegc.com/wp-content/uploads/2024/08/elvis.jpg 589 596 Lynn Kuzneski https://secure.gravatar.com/avatar/e7450be31e0ae50d63cc6a150e032104cef3e205800828abf74ee542ed996001?s=96&d=mm&r=g
Securing Rights to Use Music in an NFT
Securing Rights to Use Music in an NFT https://outsidegc.com/wp-content/uploads/2022/09/3d-rendering-concept-NFT-illustration.-1387758749_1359x776.jpeg 1355 774 Lynn Kuzneski https://secure.gravatar.com/avatar/e7450be31e0ae50d63cc6a150e032104cef3e205800828abf74ee542ed996001?s=96&d=mm&r=g
I Want My NFT
I Want My NFT https://outsidegc.com/wp-content/uploads/2021/12/Nft-28non-fungible-token29-concept-big-copper-coin-on-a-wooden-table-with-a-computer-keyboard-and-two-dollar-bills-1307086390_1259x837.jpeg 1257 835 Lynn Kuzneski https://secure.gravatar.com/avatar/e7450be31e0ae50d63cc6a150e032104cef3e205800828abf74ee542ed996001?s=96&d=mm&r=g
Legal Do’s and Don’ts for an NFT Transaction
Legal Do’s and Don’ts for an NFT Transaction https://outsidegc.com/wp-content/uploads/2021/12/Nft-28non-fungible-token29-concept-big-copper-coin-on-a-wooden-table-with-a-computer-keyboard-and-two-dollar-bills-1307086390_1259x837.jpeg 1257 835 Lynn Kuzneski https://secure.gravatar.com/avatar/e7450be31e0ae50d63cc6a150e032104cef3e205800828abf74ee542ed996001?s=96&d=mm&r=gMoving Business Forward, Together.
From routine matters to complex transactions, OGC is your trusted partner for what’s next.