Is It Time to Rein in Your Company’s TikTok Influencers?

Is It Time to Rein in Your Company’s TikTok Influencers?

Is It Time to Rein in Your Company’s TikTok Influencers? 1600 800 Lynn Kuzneski

In her latest Contracts Corner column with ACC Docket, Billie Munro Audia and her co-author, Lauren MacIver, Director of Advertising Law & Policy at Evolv Technology, provide an overview of the law at issue in the TikTok ban, data points on TikTok’s marketing lure and options for in-house counsel to consider if the TikTok ban becomes effective on January 19, 2025.

Audia’s Contracts Corner column features advice and actionable tips designed to help in-house counsel navigate the increasingly complex world of commercial contracts.

Billie Munro Audia is a Partner with OGC. She is a former General Counsel in the technology sector. Billie advises clients in the technology, retail and medtech sectors on intellectual property and corporate matters.

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